Alice + Olivia reinterprets Coca-Cola heritage in fashion
The collection draws inspiration from Coca-Cola's mid-century advertising and archival imagery of bottling plant workers.
Coca-Cola has partnered with fashion label Alice + Olivia on a capsule collection that combines the beverage brand's advertising heritage with contemporary womenswear. Launched on 5 November 2026, the collaboration is supported by a global campaign and features designs ranging from graphic T-shirts to evening wear.
The collection is available through selected retail locations in the United States, Milan, Hong Kong and London, as well as online, with prices ranging from $250 to $2,995.
Coca-Cola and Alice + Olivia combine fashion and brand heritage
The collaboration brings together Coca-Cola's association with shared everyday experiences and Alice + Olivia's fashion-focused approach to creativity and self-expression. The collection translates elements of the beverage brand's visual history into contemporary clothing.
Bea Perez, Executive Vice President and Global Chief Communications, Sustainability & Strategic Partnerships Officer, The Coca-Cola Company: "Fashion is a powerful way for Coca‑Cola to connect with consumers by celebrating culture, creativity, and individuality. Our partnership with ALICE + OLIVIA unites two iconic brands that share a deep passion for self-expression, optimism, and joy. This collection invites people around the world to embrace their personal style and make a bold statement of positivity and creativity."
Coca-Cola advertising archives inspire capsule designs
Archival photographs of Coca-Cola bottling plant workers provided one of the collection's central creative references. The designs reinterpret imagery associated with the people behind the brand's production and bring these historical references into contemporary fashion.
Mid-century Coca-Cola advertisements also influenced the collection's visual direction. The collaboration incorporates elements of the brand's advertising history into wearable designs, connecting its heritage with modern styling.
Global retail launch targets fashion consumers
The Coca-Cola x Alice + Olivia collection launched on 5 November 2026 through selected stores across the United States, Milan, Hong Kong and London, alongside online sales.
Prices range from $250 to $2,995, reflecting the collection's range of products, from casual graphic pieces to more formal and statement designs. The offering allows consumers to incorporate Coca-Cola-inspired elements into different styles and occasions.
New York pop-up brings collaboration to life
To support the launch, Alice + Olivia transformed The Little Shop, a hidden bodega and speakeasy in New York, into an immersive retail environment dedicated to the collaboration.
The installation combined the familiar setting of a neighbourhood corner shop with customised Alice + Olivia branding and Coca-Cola references. The activation opened with a private event on 5 November 2026.
The pop-up provided visitors with an opportunity to explore the collection in a retail setting designed around the partnership, extending the launch beyond traditional fashion retail.
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