Disney celebrates family unity in festive campaign

The initiative brings together festive entertainment, experiences and gifting, alongside activities supporting children and families.

Disney has launched A Disney Holiday Short: The Invisible Horse, a Christmas film directed by Dougal Wilson, as the centrepiece of its global Make the Holidays Magic campaign.

Available on Disney+ and online, the film follows Jack, a boy who believes he has outgrown the magic of Christmas. His perspective changes when a mysterious invisible creature enters his life, taking him on an adventure that rekindles his imagination and strengthens his connection with his family.

Disney launches global Christmas campaign

The film explores imagination, family relationships and the unexpected moments that make the holiday season meaningful. Through the wider campaign, Disney aims to connect families with its entertainment, products and experiences during the festive period.

Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company: "Disney has long been part of the traditions, memories, and moments that make the holiday season so special for families around the world. This season, we're bringing the best of Disney together to give families more ways to make the holidays magic: a trip they’ll talk about for years, a new favorite to watch together, the perfect gift under the tree and, for the children and families who need it most, a wish come true.”

Disney supports Make-A-Wish through festive initiatives

As part of the campaign, Disney is highlighting its ongoing support for Make-A-Wish Foundation, which helps create meaningful experiences for children living with critical illnesses and their families.

The company plans to use the film to raise awareness and funds for the charity. It will also organise festive surprises and experiences for children and families across the UK and Ireland through its wish-granting programme at Disneyland Paris.

Campaign connects entertainment with charitable support

The initiative forms part of Disney's wider commitment to creating experiences for families during the holiday season, combining storytelling and entertainment with charitable activities.

Through The Invisible Horse and its partnership with Make-A-Wish, Disney is positioning imagination, family togetherness and support for children as central themes of its Christmas campaign.

www.thewaltdisneycompany.com

Follow Marketing Report on LinkedIn