Fever-Tree picks Wonderhood Makers as lead social agency
Premium mixers and adult soft drinks brand Fever-Tree has named Wonderhood Makers as its lead social agency, tasking the team with delivering social-first creative campaigns on a global scale.
The appointment followed a selection process managed by Creativebrief, which departed from traditional pitches in favor of evaluating chemistry and cultural alignment between the brand and agency.
Anita Hawk, marketing director, Fever-Tree.“Social is an increasingly important channel for connecting with our audiences globally, and Wonderhood Makers stood out for their understanding of the Fever-Tree brand alongside their creative ambition."
Jo Lumb, co-founder and managing partner, Wonderhood Makers: “We are thrilled to be working with the Fever-Tree team. As long-time fans of the brand, we look forward to realizing our shared ambition and producing impactful, captivating work together this year.”
The partnership signals Fever-Tree’s continued focus on leveraging social platforms to engage audiences with creative, culturally relevant content.
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