Victoria’s Secret takes Angel hunt to YouTube

The series forms part of Victoria’s Secret’s strategy to extend its Fashion Show beyond a single annual event into a broader global franchise

Victoria’s Secret has released the first trailer for Angels Among Us, an episodic series following aspiring models competing for the opportunity to become the brand’s newest Angel and walk in the Victoria’s Secret Fashion Show 2026.

Produced with Boardwalk Pictures and directed by filmmaker Nadia Hallgren, the series will premiere exclusively on YouTube on September 27. It follows the search from open casting calls and auditions through to the selected model’s runway debut.

Victoria’s Secret launches Angel search docuseries

Angels Among Us will document the experiences of the models pursuing a place in the Victoria’s Secret Fashion Show, including the personal challenges and moments surrounding the selection process.

One model will be named the newest Victoria’s Secret Angel during the 2026 Fashion Show and receive an exclusive contract with IMG Models. Scouts from IMG Models have participated in the search from its beginning.

YouTube series follows aspiring models to the runway

The series forms part of Victoria’s Secret’s strategy to extend its Fashion Show beyond a single annual event into a broader global franchise. The format gives audiences access to the stories behind the runway while building interest ahead of the live show.

Adam Selman, EVP, Chief Creative Officer, Victoria’s Secret & Co.: "At its heart, Angels Among Us is an answer to so many fans wanting an opportunity to take part in the show. It is a celebration of the next generation of women, their dreams and endless possibility. The series shines a spotlight on the fans who have always been the true heart of Victoria's Secret while turning the Fashion Show into something audiences can experience well beyond one night,"

Series offers behind-the-scenes view of model search

The production gives viewers access to the aspiring models as they navigate the process of pursuing a place on the runway. It focuses on their ambitions, determination and vulnerability as they compete for the opportunity.

Nadia Hallgren, filmmaker: "Angels Among Us is a character driven, exclusive look at the aspiring models behind this journey – their dreams, determination and vulnerability that comes with putting yourself out there and pursuing something you truly believe in. Stepping inside the iconic world of Victoria's Secret offers a unique opportunity to show the women defining the new era of VS by taking a chance on themselves and believing even their wildest dreams are possible,"

New Angel to be revealed at 2026 Fashion Show

After the September 27 premiere, episodes will be released on Thursdays and Sundays ahead of the Victoria’s Secret Fashion Show 2026, scheduled for October 18 in Los Angeles.

The newest Angel will be revealed during the show. Both the Fashion Show and Angels Among Us will stream globally on YouTube and Victoria’s Secret’s social channels.

www.victoriassecret.com

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