Global secures 210-bus ad contract in Spain

The agreement expands the media company’s transport advertising network in one of southern Spain’s key markets, adding further opportunities to reach residents, commuters and visitors.

Global Spain has secured the advertising contract for 210 urban buses operated by EMT Málaga and 36 digital screens at Málaga Bus Station.

The contract builds on Global’s existing presence in Málaga, where it manages advertising across the Cercanías train station network, Málaga–María Zambrano high-speed rail station and interurban buses.

Global expands advertising across Málaga transport

The agreement covers 210 EMT Málaga buses operating on 42 routes across the city. The network connects neighbourhoods throughout Málaga and records more than 53 million passenger journeys annually.

The contract also includes 36 small-format digital screens at Málaga Bus Station, a transport hub serving travellers heading to destinations across the region and beyond.

Bus network strengthens Global’s urban portfolio

Borja Balanzat, Managing Director of Global Spain: "This contract is a strategic step for Global and strengthens our presence in Málaga, a key city thanks to its economic dynamism, international profile and strong tourism activity.

"The addition of urban buses enables us to broaden our product portfolio with a bus network in the country’s major cities, including Barcelona, Madrid, Valencia, Zaragoza and Málaga, among others. This enables us to offer agencies and advertisers new opportunities to connect with audiences in their everyday lives, integrating advertising into the journeys and spaces that are part of city life."

Global grows its transport media network in Spain

The Málaga contract adds to Global’s national portfolio of more than 6,200 buses serving cities including Barcelona, Madrid, Valencia, Zaragoza and Málaga.

Across Spain, Global Spain manages advertising on more than 6,200 buses, over 1,400 train stations and 123 metro stations. Its portfolio also includes 4,000 large-format advertising sites and digital screens.

www.global.com

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