Ocean Outdoor named SWPL's official DOOH partner

The campaign will aim to reach wider and more diverse audiences while encouraging the next generation of female footballers.

Ocean Outdoor has been appointed the official Digital Out of Home (DOOH) supplier to the Scottish Women's Premier League (SWPL), establishing a partnership aimed at increasing the visibility of women's football across Scotland and encouraging participation at grassroots and professional levels.

The collaboration will see Ocean Outdoor work with the league to produce original content for its large-format digital screens, highlighting key players, clubs and moments throughout the season.

Ocean Outdoor expands women's sports partnerships

The agreement builds on Ocean Outdoor's existing partnerships with the Women's Super League and England Rugby, through which the company supports the promotion of women's sport and opportunities for female athletes.

Fiona McIntyre, Managing Director, SWPL: "The partnership with Ocean Outdoor represents an exciting step forward for elite women’s football in Scotland. By putting the League and our clubs in front of more people, we can build greater awareness, elevate the profile of our players and the competitions, as well as encourage more supporters to experience SWPL matchdays firsthand. Growing attendances, deepening community engagement and creating a stronger national presence for women’s football are key priorities, and this partnership will play an important role in helping us achieve them."

DOOH campaign to spotlight players and clubs

Ocean Outdoor's content strategy will cover key elements of the SWPL season, including players, clubs and major derbies. The partnership will also highlight initiatives taking place at local club level to raise awareness of women's football across communities.

Kevin Henry, Head of Content and Sponsorship, Ocean Outdoor: "This partnership will focus on the main elements of the season – the players, the clubs, the big derbies – but also use the opportunity to create more awareness and buzz by bringing to light some of the initiatives specific to women’s football at a local club level, something our screens and spaces are well positioned to deliver."

Ocean Outdoor extends women's sports coverage

The SWPL agreement forms part of a broader programme of sports partnerships and broadcast activity for Ocean Outdoor. During 2026, the company has provided coverage and highlights from the Guinness Women's Six Nations, supported by the RFU, the Women's T20 Cricket World Cup, Wimbledon and the Winter Olympics.

In September, Ocean Outdoor also announced an exclusive agreement with Sky Sports to showcase action from women's tennis, including the US Open, and golf, including the Solheim Cup, across its large-format city-centre screens.

The company has also sponsored Northern Grit's Sporting Glory initiative in Manchester for the past two years, celebrating women in sport.

Ocean Outdoor strengthens its presence across Scotland

According to Route/Ipsos, Ocean Outdoor is Scotland's leading provider of large-format DOOH advertising, with screens and locations across Glasgow, Edinburgh, Aberdeen and Dundee.

The partnership will use this national network to increase exposure for the SWPL, its clubs and players, supporting the league's ambitions to grow attendances, strengthen community engagement and expand the profile of women's football.

www.oceanoutdoor.com

www.swpl.uk

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