VIOOH partners with GSTV to expand US DOOH reach

VIOOH has partnered with US media network GSTV to give programmatic advertisers access to digital out-of-home (DOOH) screens across more than 29,000 fuel and convenience retail locations nationwide.

Announced in London, the partnership extends VIOOH's US inventory through GSTV's network, which reaches 115 million unique adults aged 18 and above each month. VIOOH expands programmatic DOOH inventory in the US

GSTV operates across a nationwide network of fuel and convenience retailers, including 7-Eleven, Arco, BP, Casey's, Chevron, Gulf, Citgo, Speedway, ExxonMobil, Shell, Sunoco, Phillips 66 and Marathon.

Its screens display full-sound, unskippable video content in four-minute loops, reflecting the average time consumers spend refuelling their vehicles. The format gives advertisers access to audiences during a period of attention in a retail environment.

Partnership connects advertisers with fuel retail audiences

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "GSTV brings a distinctive advertising environment to programmatic DOOH. Full-sound video, a captive audience and coast-to-coast reach is a rare combination. Through VIOOH, media buyers can now access all three with the flexibility and precision of the programmatic workflows they already use. It's another important step in building out our US offering."

Evan Pfeffer, SVP, Head of Programmatic, GSTV: "Our network reaches consumers at a moment when they are highly attentive, engaged and often just steps away from making a purchase. Partnering with VIOOH opens that moment up to a wider community of programmatic buyers, giving brands a simple way to add premium, measurable video to their media plans. We're excited to help advertisers connect with consumers at scale, across the US."

Programmatic buying provides access to GSTV inventory

Through the integration, advertisers can purchase GSTV inventory via VIOOH's programmatic platform. The arrangement provides access to the network through existing media-buying workflows, allowing buyers to apply targeting and campaign management capabilities across GSTV's national screen network.

The partnership also gives advertisers greater flexibility in planning and executing DOOH campaigns, while extending VIOOH's inventory offering in the US market.

www.viooh.com

www.gstv.com