VIOOH partners with Dolphin OOH to expand US DOOH reach

VIOOH has formed a strategic partnership with Dolphin OOH to widen programmatic access to premium digital out of home inventory across the United States. The agreement strengthens VIOOH’s supply-side platform offering by adding Dolphin’s large-scale screen network in major metropolitan markets.

Through the partnership, advertisers gain access to more than 5,000 digital screens across the US, delivering over 50 million monthly impressions. Dolphin’s network spans a broad range of environments, including malls, transit stations, grocery stores, pharmacies, gyms, convenience stores, retail office supplies locations and urban panels, placing campaigns in high-traffic consumer settings.

Expanding premium DOOH reach in key markets

Dolphin’s inventory covers major cities such as New York City, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, Miami, Orlando, Atlanta and Long Beach. Grocery stores represent a significant share of the network, generating 112 million monthly impressions, followed by convenience stores with 63 million, pharmacies with 42 million, urban panels with 27 million and malls with 10 million monthly impressions. Additional reach is delivered through transit, retail office supplies and gym locations.

By integrating Dolphin’s inventory into VIOOH’s platform, advertisers can plan, launch and manage campaigns across the combined network through a single programmatic route. The integration is designed to simplify access to premium DOOH placements across North America while improving campaign efficiency and audience targeting.

Brand safety and programmatic efficiency

The partnership also emphasises brand safety. Dolphin applies a comprehensive screen and location tagging process intended to provide advertisers with a controlled advertising environment, supporting full ad delivery and protection against fraud.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "Our partnership with Dolphin delivers access to high-frequency, strong-dwell environments where brands can connect with audiences during key purchase decision moments. Combined with Dolphin’s rigorous approach to brand safety and impressive scale across major US cities, this partnership delivers exactly what our buyers need: quality, context and confidence."

Josey George, CEO, Dolphin: "Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities. VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most dynamic markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network."

Through programmatic buying on VIOOH’s supply-side platform, advertisers can apply more precise targeting and gain greater flexibility in campaign activation, supporting measurable performance across Dolphin’s nationwide DOOH inventory.

www.viooh.com

www.dolphin-digital.com

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